How is billing structured?

A monthly fee per location, a set number of customer conversations included, then a per-conversation rate beyond that. Starter is $349/mo with 300 conversations included ($1 each after). Pro is $1,099/mo with 1,000 conversations included ($0.85 each after). Scale is $2,499/mo with 2,300 conversations included ($0.65 each after). There is no setup fee and no per-seat charge. 2 months free on annual prepay.

How does annual prepay work?

You pay for ten months and get twelve — Starter is $3,490 a year instead of $4,188, Pro is $10,990 a year instead of $13,188, Scale is $24,990 a year instead of $29,988 — charged once at checkout, covered by the same 14-day money-back guarantee as monthly. Conversations beyond your allowance are still invoiced monthly rather than saved up for renewal, so a busy summer never turns into a surprise on next year's bill. Annual can be paid by bank transfer as well as card.

What counts as a conversation?

One customer, one thread, in one month — however many messages that takes. If a customer texts you eight times about the same job, that's one conversation, not eight. You're paying for work recovered, not for seats.

How does AI Voice billing work?

Voice is measured in minutes because that is how it actually costs us — unlike texting, a phone call has a meter running. Pro includes 300 minutes, Scale includes 600 minutes, then $0.18/minute. Starter is texting and missed-call recovery only; if you want Helm answering the phone, that starts on Pro.

Can I start without talking to sales?

Yes. Every plan is self-serve — create an account, pick your plan, and check out. Your card is charged at checkout and you're covered by a 14-day money-back guarantee. If you'd rather have us walk your call volume with you first, we're happy to, but nothing requires it.

What happens if I go over my included usage?

You're billed the overage rate for your plan and nothing stops working — we'd rather send you a slightly larger invoice than drop a customer's call. If you want a hard ceiling instead, you can set one in Settings and we'll stop at your allowance.

What happens to my data if I leave?

It's yours. Export your customers, conversations, and job history to CSV at any time, and ask us to delete the rest — we'll confirm when it's done.

How does onboarding work?

Guided setup right after checkout: connect your number, tell Helm about your business, and decide how much you want it handling. Most shops start in draft mode, where every reply waits for approval. We do it with you, and it is not charged for.

Per location, per month

One saved job covers the month.

Every plan is self-serve with a 14-day money-back guarantee, no setup fee, and no per-seat charge. You can start without talking to anyone.

See the three plans Work out what it is worth

The math

One recovered job, at an average ticket$450

Helm, per month$349

One job covers the month✓

An example at a $450 ticket, not a measured result — we have no customers yet. Put your own numbers in on the leak calculator.

Three plans

A flat fee per location, and metered conversations after that.

Pay for the year and two months are free.

Starter

Single-location shops — AI texting that answers, quotes from your prices, and books the job.

$349/mo

per location · unlimited users

300 conversations/mo included

No AI voice — starts on Pro

then $1/conversation overage

$349/mo per location · 14-day money-back guarantee
Missed-call text-back + 24/7 AI SMS
AI booking straight onto your dispatch board
Knowledge base — it quotes your prices, not made-up ones
Shared inbox, CRM pipeline, dispatch board, field app
Unlimited users — no per-seat fees

Start Starter

14-day money-back guarantee

Where most shops start

Pro

Multi-truck teams — Helm answers the phone in a real voice, not just the texts.

$1,099/mo

per location · unlimited users

1,000 conversations/mo included

300 AI voice minutes/mo

then $0.85/conversation overage

$1,099/mo per location · 14-day money-back guarantee
Everything in Starter
24/7 AI Voice — 300 minutes/mo, then $0.18/minute
Advanced analytics + recovered-revenue reporting

Start Pro

14-day money-back guarantee

Scale

Multi-location operators — every site on one account, white-label branding, custom escalation.

$2,499/mo

per location · unlimited users

2,300 conversations/mo included

600 AI voice minutes/mo

then $0.65/conversation overage

$2,499/mo per location · 14-day money-back guarantee
Everything in Pro
Multi-location + white-label branding
Custom escalation routing

Start Scale

14-day money-back guarantee

No setup fee on any plan, and no charge per user — add the whole crew. Annual prepay is twelve months for the price of ten, charged once; conversations beyond your allowance are invoiced monthly either way, so a busy summer never lands on next year’s renewal.

Running several locations, or keeping your existing FSM?

Scale is self-serve and pools usage across sites. If you run ServiceTitan or Housecall Pro and want to keep it as your system of record, tell us your setup and we will be straight about what we sync today.

Talk to us

Still deciding between two of them?Every difference between the plans, 23 lines of it — open it here rather than sending you to another page.Compare

Starter

Missed-call text-back recovery
24/7 AI SMS
Lead qualification
AI booking onto your schedule
Shared inbox + one-tap takeover
CRM & pipeline
Dispatch board
Jobs, estimates & invoices
Calendar & scheduling
Technician field app
Knowledge base — your prices & policies
AI memory across conversations
Draft-only → graduated autonomy
AI configuration & guardrails
Dashboard & reporting
AI conversations included — 300/mo
Conversation overage — $1.00
Unlimited users — no per-seat fees

Pro

Missed-call text-back recovery
24/7 AI SMS
24/7 AI Voice — 300 min/mo
Lead qualification
AI booking onto your schedule
Shared inbox + one-tap takeover
CRM & pipeline
Dispatch board
Jobs, estimates & invoices
Calendar & scheduling
Technician field app
Knowledge base — your prices & policies
AI memory across conversations
Draft-only → graduated autonomy
AI configuration & guardrails
Dashboard & reporting
Advanced analytics & ROI
AI conversations included — 1,000/mo
Conversation overage — $0.85
Unlimited users — no per-seat fees

Scale

Missed-call text-back recovery
24/7 AI SMS
24/7 AI Voice — 600 min/mo
Lead qualification
AI booking onto your schedule
Shared inbox + one-tap takeover
CRM & pipeline
Dispatch board
Jobs, estimates & invoices
Calendar & scheduling
Technician field app
Knowledge base — your prices & policies
AI memory across conversations
Draft-only → graduated autonomy
AI configuration & guardrails
Dashboard & reporting
Advanced analytics & ROI
AI conversations included — 2,300/mo
Conversation overage — $0.65
Unlimited users — no per-seat fees
Multi-location
White-label branding
Custom escalation routing

Feature	Starter	Pro	Scale
win the lead	Starter	Pro	Scale
Missed-call text-back recovery	Included	Included	Included
24/7 AI SMS	Included	Included	Included
24/7 AI Voice	–	300 min/mo	600 min/mo
Lead qualification	Included	Included	Included
AI booking onto your schedule	Included	Included	Included
run the operation	Starter	Pro	Scale
Shared inbox + one-tap takeover	Included	Included	Included
CRM & pipeline	Included	Included	Included
Dispatch board	Included	Included	Included
Jobs, estimates & invoices	Included	Included	Included
Calendar & scheduling	Included	Included	Included
Technician field app	Included	Included	Included
teach & control helm	Starter	Pro	Scale
Knowledge base — your prices & policies	Included	Included	Included
AI memory across conversations	Included	Included	Included
Draft-only → graduated autonomy	Included	Included	Included
AI configuration & guardrails	Included	Included	Included
measure	Starter	Pro	Scale
Dashboard & reporting	Included	Included	Included
Advanced analytics & ROI	–	Included	Included
usage & scale	Starter	Pro	Scale
AI conversations included	300/mo	1,000/mo	2,300/mo
Conversation overage	$1.00	$0.85	$0.65
Unlimited users — no per-seat fees	Included	Included	Included
Multi-location	–	–	Included
White-label branding	–	–	Included
Custom escalation routing	–	–	Included

Close the comparison

On your own numbers

Is it worth $349 a month to you?

We do not know, and an example ticket we picked will not tell you. Put your real numbers in and compare them to the plan.

Inbound calls a month200

Everything that rings. New, existing, everyone.

Share you miss15%

After hours, on another line, on a roof. Most shops guess low.

Average job value$450

Your real average ticket, not your best one.

Close rate on inbound40%

Of the calls you do answer, how many become work.

Share Helm gets back35%

Not all of it. Wrong numbers, existing customers, people who already called someone else. Move this to whatever you would actually believe.

Every month

$5,400 of work is sitting in 30 calls nobody answered. That is the whole of it, and nothing recovers the whole of it.2

At 35% recovery

$1,890

a month back, or $22,680 a year, from 4.2 jobs you already paid to acquire.

That is 1.7× what Helm costs at $1,099 a month, on an assumption you chose rather than one we gave you.

Stop the leak Or watch it answer one first

Arithmetic on what you entered, not a projection. Nothing is sent anywhere; the math runs in your browser.

A busy month

What a slammed month actually costs.

Take a month where you handle 30% more conversations than your plan includes. Here is the whole invoice, worked out. Nothing stops when you go over — we would rather send a bigger invoice than drop a customer’s call — and you can set a hard ceiling in Settings if you would rather it stopped.

Plan	Conversations	Over the allowance	Extra conversations cost	Your invoice
Starter	390300 included	90	$90at $1.00 each	$349 plan + $90$439
Pro	1,3001,000 included	300	$255at $0.85 each	$1,099 plan + $255$1,354
Scale	2,9902,300 included	690	$449at $0.65 each	$2,499 plan + $449$2,948

Before you sign

Pricing questions

01 How is billing structured?: A monthly fee per location, a set number of customer conversations included, then a per-conversation rate beyond that. Starter is $349/mo with 300 conversations included ($1 each after). Pro is $1,099/mo with 1,000 conversations included ($0.85 each after). Scale is $2,499/mo with 2,300 conversations included ($0.65 each after). There is no setup fee and no per-seat charge. 2 months free on annual prepay.
02 How does annual prepay work?: You pay for ten months and get twelve — Starter is $3,490 a year instead of $4,188, Pro is $10,990 a year instead of $13,188, Scale is $24,990 a year instead of $29,988 — charged once at checkout, covered by the same 14-day money-back guarantee as monthly. Conversations beyond your allowance are still invoiced monthly rather than saved up for renewal, so a busy summer never turns into a surprise on next year's bill. Annual can be paid by bank transfer as well as card.
03 What counts as a conversation?: One customer, one thread, in one month — however many messages that takes. If a customer texts you eight times about the same job, that's one conversation, not eight. You're paying for work recovered, not for seats.
04 How does AI Voice billing work?: Voice is measured in minutes because that is how it actually costs us — unlike texting, a phone call has a meter running. Pro includes 300 minutes, Scale includes 600 minutes, then $0.18/minute. Starter is texting and missed-call recovery only; if you want Helm answering the phone, that starts on Pro.
05 Can I start without talking to sales?: Yes. Every plan is self-serve — create an account, pick your plan, and check out. Your card is charged at checkout and you're covered by a 14-day money-back guarantee. If you'd rather have us walk your call volume with you first, we're happy to, but nothing requires it.
06 What happens if I go over my included usage?: You're billed the overage rate for your plan and nothing stops working — we'd rather send you a slightly larger invoice than drop a customer's call. If you want a hard ceiling instead, you can set one in Settings and we'll stop at your allowance.
07 What happens to my data if I leave?: It's yours. Export your customers, conversations, and job history to CSV at any time, and ask us to delete the rest — we'll confirm when it's done.
08 How does onboarding work?: Guided setup right after checkout: connect your number, tell Helm about your business, and decide how much you want it handling. Most shops start in draft mode, where every reply waits for approval. We do it with you, and it is not charged for.

The small print, in full

1Helm books onto its own board. Helm reads from a field-service platform and never writes back to one. Jobber read-only sync was verified against a live Jobber account on 2026-08-17; ServiceTitan has never been run against a live account, so we will not quote a date for it.
2Arithmetic on the numbers you enter, not a projection and not a promise. It cuts both ways: not every missed call is recoverable — wrong numbers, existing customers, people who already rang somebody else — which is why the recovery share is yours to set and starts low. It also counts first-time revenue only, so it ignores the repeat work a recovered customer brings. We have no customers yet, so we cannot tell you the real recovery rate. When we can, this number will come from measurement rather than assumption.
3Demo data on a demo shop, not an observed result from a customer. The surfaces themselves are the real components rather than screenshots — drag a job, take over a conversation, move the sliders — but the numbers in them are illustrative, and the conversation panel lower down runs a script rather than a live model.
4Sign-in is email and password with optional multi-factor. There is no SSO and no SCIM, and a public API exists but is switched off.

Tonight

The phone rings either way.

Once your number is forwarded, if Helm hasn't caught a job you'd otherwise have missed in your first 14 days, we refund the month in full. Nothing to cancel by phone.

Start a pilot Try the sandbox first